Where it all started
Ceci and Cristi Jayo had built a successful career in branding and design in top agencies in New York City. Cristi worked at FCB Worldwide with many corporate, consumer, and healthcare brands including Busch Gardens, Jamaica Tourism Board, Plan-B, Opdivo, and Amtrak. Meanwhile, Ceci worked at CBX creating packaging designs and branding for Fortune 500 companies including Snapple, 7up, Orville popcorn, Rite Aid, Conagra, Mars Chocolate, Big Heart Pet Brands and more. They loved (and still love!) the big apple and the work they were producing, but something was missing. They noticed the corporate world was limiting their creativity! Being stuck in the same desk everyday and dealing with the bureaucratic corporate system seemed inefficient and uninspiring.
They decided to team up, quit their jobs and form HIYO DESIGN. This allowed them to work remotely, travel the world, and get the inspiration they were seeking. They spent 6 months globe trotting through Europe and Asia, and were in constant awe of the international innovations and designs they encountered. They also discovered they could work with brands that aligned with their values, and that many of their new clients appreciated their direct, personal and strategic work-ethic.
Now, they've inspired a group of like-minded and talented individuals to join them on their journey. Cristi (based in Brooklyn, NYC) and Ceci (based in South Beach, Miami), lead a team of creative digital nomads that all align on the same goals of providing the best quality work for our clients with a global perspective in mind. Together, they ensure quality is kept to our high HIYO DESIGN standard - making sure that every visual decision is done with a clear strategic foundation. They've also formed a strong extended network of talented people from across the world, who they team up with to produce amazing work.
Read more about our team's travels here.
How we got our name
“Hi” & "Yo" can be the start of a conversation, and that’s what we offer to our clients. Through enticing visuals and thoughtful copywriting, we help brands develop a voice that accurately communicates their brand story, values and goals. Fun fact: The name also is a phonetic play on “Jayo” the last name of our founders (it’s a Spanish name, so the “J” sounds like an “H”)