Experience as an Artform

Experiential art has returned, after years hiding behind the Fluxus movement and off-broadway performances. It now sits with a name tag, in the front row of design discourse. A culmination of art forms, experiential (also see "immersive") art sits at the intersection of music, performance, spectacle, and the unexpected.

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Art & DesignHIYO DESIGN
Superblue: An immersive art experience

At the confluence of experiential art and technology, there is “Superblue” — an immersive art experience now open in Miami, London and New York. We first visited Superblue’s inaugural Miami opening earlier this year and were blown away in particular with installations by DRIFT, teamLab, and James Turrell.

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Art & DesignHIYO DESIGNArt
Clubhouse Event: Advice for Young Designers

Listen to our panel of creative professionals as we discuss this main topic: “What’s the one thing you wish you knew or did differently as a young designer/recent grad?” Click to listen to the recording and see what other advice was shared for young designers who have recently graduated from university and are entering the creative industry in 2021.

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Pros and Cons of Squarespace's Members Areas

Squarespace recently launched a new offering in their platform: Squarespace Member Areas! Woo! This means you can now monetize your website by giving your audience the option to buy a membership that allows them to access "premium" pages on your website. This can include videos, text, courses, PDFs, and more… but there are some imitations. In this post we discuss the pros and cons of using Squarespace Member Areas.

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Top 10 Reasons We Recommend Squarespace Over Wordpress

We hear clients all the time telling us they want a website design built on Wordpress. Over the years, we’ve gone from suggesting otherwise, to simply not working with Wordpress at all. Why? It simply brings way more problems than solutions. In this post we list out the reasons we’ve chosen to recommend Squarespace over Wordpress to our clients time and time again.

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5 Reasons Your Brand Needs a Brand Book

To achieve a professional looking brand, you need everyone who works on your brand to collaborate efficiently; making sure they all use the same colors, fonts, logos, and keep your brand looking consistent throughout. Often times, as small businesses grow, they have a harder time keeping track of brand consistency, that’s where a brand book comes in.

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7 Creative Ways for Restaurants to Overcome the Coronavirus Lockdown

OK so things have taken a REAL shift… but don’t worry! Your brand is SO MUCH MORE than its physical space. Your brand is a “feeling,” a lifestyle, a community. Although your sales may be affected, there are so many ways to get creative and make the most out of our current situation. Here are some cool ideas for you to grow your restaurant brand without having to be physically open.

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What Is SEO and Why Is It Important?

What is SEO and how does it work? Why is Search Engine Optimization important? How do I show up & rank higher on Google Search Results? Can I improve my website’s position on search engine results pages? Where can I find an SEO specialist? Do any of these sound familiar? We're here to help. Learn the basics about SEO (Search Engine Optimization) and why you should care about it when building your website.

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