Stop using the same, expected branding words “Innovative, Trustworthy, Bold” – Find words that will truly resonate with your audience using this comprehensive Brand Personality Words List!
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For many small businesses, customer retention is key to success. It's easy to overlook, but retaining customers is extremely valuable. Not only does it cost up to five times less than acquiring a new one, but it also boosts your profits—just a 5% bump in your retention stats can increase your profits by up to 25%!
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In case you never considered creating brand guidelines, or you’re just learning about this now, here are our top 5 benefits (to name a few) of having a brand book for your company.
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To achieve a professional looking brand, you need everyone who works on your brand to collaborate efficiently; making sure they all use the same colors, fonts, logos, and keep your brand looking consistent throughout. Often times, as small businesses grow, they have a harder time keeping track of brand consistency, that’s where a brand book comes in.
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